The Language Alchemy Podcast

In this episode, Alejandra Siroka explores one of the most courageous communication skills in the Multicultural Communication and Belonging series: how to hold someone accountable for hurtful words without shaming them.
Drawing on the work of Loretta Ross, professor, human rights activist, and founding architect of the reproductive justice movement, Alejandra introduces the practice of Calling In, a way of responding to harmful comments that holds both love and human dignity as equal partners in the conversation.
Alejandra opens with a vivid scenario many listeners will recognize: a Sunday family lunch interrupted by a derogatory comment about immigrants, and the intense ten seconds that follow for everyone at the table. Through this story, she explains how most of us learned to respond, if we do say anything at all.
The episode then moves into the heart of the practice itself, walking through the difference between calling out, which shames and invites defensiveness, and calling in, which leads with curiosity and keeps the door to real dialogue open.
Alejandra offers concrete examples to show what Calling In sounds like.
Whether you have gone quiet in the face of a hurtful comment and carried that silence with you, or you are ready to find language that holds accountability and love side by side, this episode gives you a grounded and practical path forward.
Quotes
"Staying silent is not a matter of protecting our sense of safety. No, it's a matter of protecting our sense of comfort." (06:33 | Alejandra Siroka)
" Calling out doesn't teach anything. It shuts the conversation down, and it initiates fights. When we call someone out, it's a perfect invitation to defend themselves instead of inviting them to reflect on what they've just said." (08:09 | Alejandra Siroka)
" Calling in is rooted in curiosity instead of certainty about someone's intentions. It's also anchored in vulnerability, letting the other person see that what they just said or what they did, actually affected you because it also impacts others. It also uses compassionate communication for them and for yourself.” (15:17 | Alejandra Siroka)
" Calling in is not about tolerating harm. It means choosing to communicate deliberately to hold both accountability and love side by side in your heart." (16:42 | Alejandra Siroka)
"  Keeping ourselves quiet in the face of harmful language is not neutral. It's a choice that keeps us comfortable and perpetuates harm." (17:45 | Alejandra Siroka)
To leave a review on Apple Podcasts, click: https://podcasts.apple.com/us/podcast/the-language-alchemy-podcast/id1576461366
To leave a review on Spotify, click: https://open.spotify.com/show/5yTj9hSotq8EAjPCYg2jYw?si=aQNuoStRQomTNUKHGSD56A&nd=1&dlsi=064dcb42ba8d4706
To work with Alejandra, visit: www.languagealchemy.com/workwithme
To join the Language Alchemy mailing list, visit: https://www.languagealchemy.com/mailinglist
To ask questions you'd like Alejandra to answer in the podcast, visit: https://www.languagealchemy.com/podcastquestion
To find out about 1:1 transformative communication coaching with Alejandra, visit: https://www.languagealchemy.com/oneonone
To find out about couple transformative communication coaching with Alejandra, visit: https://www.languagealchemy.com/couples
To schedule a reduced-rate coaching consultation with Alejandra, visit: https://www.languagealchemy.com/newclient
To follow Alejandra on instagram follow @languagealchemy
Podcast Music composed by Gary Lapow: open.spotify.com/artist/1HlMhcNfKIELxYil5mVqD

In this episode, Alejandra Siroka draws a sharp distinction between two experiences that often get confused: fitting in and belonging. Fitting in, she explains, is effortful and performative: it means monitoring what you say, hiding your accent, your opinions, your past, and constantly scanning the room to imitate what's "acceptable." Belonging feels entirely different: relaxed, expansive, and grounded, creating the sense of being accepted not despite your differences but because of them.
Alejandra shares a deeply personal throughline from her own life as an Argentine immigrant living between two countries.
The episode moves from that personal reckoning into practical territory, walking through specific communication tools for cultivating belonging in both directions: for yourself and for others. 
Whether you've spent years performing to belong somewhere, or you're learning how to make space for someone else to belong, this episode offers a grounded, practical path from fitting in to true belonging.
Quotes
"Fitting in is when you change yourself, your communication, your behaviors, in order to be accepted." (03:16 | Alejandra Siroka)
"Belonging is about learning how to show up exactly as you are, with all your brilliance, all your complexity, all your limitations, all your humanity." (04:26 | Alejandra Siroka)
"A name is an identity, a lineage, a story. Making the effort to say it as close to the actual pronunciation as possible is one of the clearest signals that you see the person in front of you as worth that effort." (13:40 | Alejandra Siroka)
"Before you ask someone where they're from, ask them what they love. Ask them what brought them to this room, to this conversation, to this event." (14:18 | Alejandra Siroka)
 
To leave a review on Apple Podcasts, click: https://podcasts.apple.com/us/podcast/the-language-alchemy-podcast/id1576461366
To leave a review on Spotify, click: https://open.spotify.com/show/5yTj9hSotq8EAjPCYg2jYw?si=aQNuoStRQomTNUKHGSD56A&nd=1&dlsi=064dcb42ba8d4706
To work with Alejandra, visit: www.languagealchemy.com/workwithme
To join the Language Alchemy mailing list, visit: https://www.languagealchemy.com/mailinglist
To ask questions you'd like Alejandra to answer in the podcast, visit: https://www.languagealchemy.com/podcastquestion
To find out about 1:1 transformative communication coaching with Alejandra, visit: https://www.languagealchemy.com/oneonone
To find out about couple transformative communication coaching with Alejandra, visit: https://www.languagealchemy.com/couples
To schedule a reduced-rate coaching consultation with Alejandra, visit: https://www.languagealchemy.com/newclient
To follow Alejandra on instagram follow @languagealchemy
Podcast Music composed by Gary Lapow: open.spotify.com/artist/1HlMhcNfKIELxYil5mVqD

In this episode, Alejandra invites Natalie Cohen, a licensed speech-language pathologist and accent modification coach to discuss how we perceive various accents, and how this perception can create disconnection and inaccurate ideas about each other.
 
Together they challenge the harmful myth that “thick” accents signal lower intelligence, emphasizing mutual understanding and mutual adaptation. Natalie explains that accent work focuses on intelligibility, confidence, and features like pronunciation, stress, rhythm, and intonation while preserving identity rather than “eliminating” an accent. 
 
Natalie also unpack the bias hiding inside that instinct. Why does an unfamiliar accent make a listener's brain work harder, and why does that extra effort end up impacting the speaker so negatively.  Natalie  shares stories from her practice, including a physician who stopped speaking English outside of work after a comment from her supervisor about her accent, and explains how that kind of self-consciousness takes root.
 
Both Alejandra and Natalie offer real strategies for both sides of the exchange, from how native speakers can train their ears to how non-native speakers can hold onto their voice while still being understood. 
Quotes
"There's nothing wrong with having an accent, being able to accept themselves as having an accent and how beautiful it is and how it's part of a person's identity, is to have an accent. You know, if we take away everyone's accent, we're all gonna sound the same." (11:51 | Natalie Cohen)
"When we communicate with each other, only seven percent of what we say is based on our words. Thirty-eight percent is based on our pronunciation, our intonation, our rhythm, our pacing, etc." (14:26 | Natalie Cohen)
"They have found that people who have born accents are less likely to get jobs, get promotions, get leadership roles, are less likely to get housing. It all comes down to the fact that subconsciously, the way our brain processes language." (20:06 | Natalie Cohen)
"Because the people speak differently than ourselves, we subconsciously think of the person as not in our group. They're in the out group, because they're different than ourselves." (21:49 | Natalie Cohen)
"It is from a desire to try to place you, and see how to connect with you, and can we be friends and all that. But sometimes it's so painful to receive it five times a day because we're so much more than where we grew up, or were raised or, the particular accent that we have." (41:50 | Alejandra Siroka)
Connect with Natalie Cohen:
Website: nataliecohenslp.com
Email: nc@nataliecohenslp.com 
LinkedIn: https://www.linkedin.com/in/natalie-cohen-american-accent-pronunciation-coach-819795b/
 
Links
Udemy class: Master the Most Confusing American Vowels https://www.udemy.com/course/master-the-most-confusing-american-vowels/?referralCode=977C2EB3E309EAEF0711 
 
To leave a review on Apple Podcasts, click: https://podcasts.apple.com/us/podcast/the-language-alchemy-podcast/id1576461366
To leave a review on Spotify, click: https://open.spotify.com/show/5yTj9hSotq8EAjPCYg2jYw?si=aQNuoStRQomTNUKHGSD56A&nd=1&dlsi=064dcb42ba8d4706
To work with Alejandra, visit: www.languagealchemy.com/workwithme
To join the Language Alchemy mailing list, visit: https://www.languagealchemy.com/mailinglist
To ask questions you'd like Alejandra to answer in the podcast, visit: https://www.languagealchemy.com/podcastquestion
To find out about 1:1 transformative communication coaching with Alejandra, visit: https://www.languagealchemy.com/oneonone
To find out about couple transformative communication coaching with Alejandra, visit: https://www.languagealchemy.com/couples
To schedule a reduced-rate coaching consultation with Alejandra, visit: https://www.languagealchemy.com/newclient
To follow Alejandra on instagram follow @languagealchemy
Podcast Music composed by Gary Lapow: open.spotify.com/artist/1HlMhcNfKIELxYil5mVqD
Podcast production and show notes provided by HiveCast.fm

The questions that feel like small talk perhaps unbeknown to you tell someone they don't belong. In this fifth episode of the Multicultural Communication and Belonging series, Alejandra Siroka examines something most people never intend to do: make someone feel like an outsider with a single question. She opens with a story from her years in Boston, where a student assumed she was a Mexican maid based on nothing more than the sound of her voice over the phone. What came after was more revealing than the incident itself: for a period of time, she began leading every introduction with her credentials, preemptively defending herself against assumptions she hadn't even heard yet. One interaction quietly rewired how she showed up with strangers. Alejandra traces the term "microaggression" back to Dr. Chester Pierce, who coined it in the early 1970s to describe subtle, cumulative daily interactions that function as a mix of insults and dismissals. Most people asking these questions mean no harm. In this episode Alejandra unpacks the gap between intention and impact. She walks through the most common questions directed at immigrants and people of color and the assumption living underneath each one. What makes them a microaggression isn't the surface wording. It's the selectivity: these questions aren't asked of everyone, only of people perceived as being from somewhere else. Whether you've asked these questions without realizing the weight they carry, or you've spent years on the receiving end, this episode offers tools for understanding what's really happening in these moments and ways to respond that don't create more harm.
 
Quotes
"Microaggressions are sometimes called death by a thousand paper cuts. Each one in isolation might seem small, but for the person who receives them on a daily basis from strangers, from colleagues, from people they consider friends, they accumulate and they take a toll." (05:27 | Alejandra Siroka)
"I was preemptively defending myself against assumptions I hadn't even heard from the new person I was just meeting. That is what microaggressions do. They don't just hurt in the moment. They change how you show up." (09:06 | Alejandra Siroka)
"These questions reduce a person to a cultural stereotype before maybe a real conversation has taken place. Because they say, I already have a story about who you are based on where you come from." (12:55 | Alejandra Siroka)
"These questions aren't asked of everyone. They are asked of specific people based on how they look or sound. And it's that selectivity what makes them a microaggression." (16:10 | Alejandra Siroka)
"You are not obligated to answer a question that assumes something harmful about you. You are the one who gets to decide how much of your story to share with whom and when." (20:06 | Alejandra Siroka)
Links
To leave a review on Apple Podcasts, click: https://podcasts.apple.com/us/podcast/the-language-alchemy-podcast/id1576461366
To leave a review on Spotify, click: https://open.spotify.com/show/5yTj9hSotq8EAjPCYg2jYw?si=aQNuoStRQomTNUKHGSD56A&nd=1&dlsi=064dcb42ba8d4706
To work with Alejandra, visit: www.languagealchemy.com/workwithme
To join the Language Alchemy mailing list, visit: https://www.languagealchemy.com/mailinglist
To ask questions you'd like Alejandra to answer in the podcast, visit: https://www.languagealchemy.com/podcastquestion
To find out about 1:1 transformative communication coaching with Alejandra, visit: https://www.languagealchemy.com/oneonone
To find out about couple transformative communication coaching with Alejandra, visit: https://www.languagealchemy.com/couples
To schedule a reduced-rate coaching consultation with Alejandra, visit: https://www.languagealchemy.com/newclient
To follow Alejandra on instagram follow @languagealchemy
Podcast Music composed by Gary Lapow: open.spotify.com/artist/1HlMhcNfKIELxYil5mVqD
Podcast production and show notes provided by HiveCast.fm

Some of the most xenophobic phrases in everyday English arrived quietly, stripped of their origins and normalized long before anyone thought to question them.
 
In this fourth episode of the Multicultural Communication and Belonging series, Alejandra Siroka tackles something most communication guides skip: the harmful histories hiding inside ordinary phrases. Not slurs. Not obvious bigotry. The everyday stuff, words so familiar they've stopped registering as anything at all.
 
Her reframe early on is worth sitting with: xenophobia isn't an irrational fear like a phobia of spiders. It's a learned behavior, spread through language and modeled by the people around us, which means unlearning xenophobia is possible.
 
She walks through specific examples, "gypped" (rooted in anti-Romani stereotypes), "long time no see" and "no can do" (invented to mock Chinese immigrants in early 20th-century America), and clinical-sounding terms like "illegal alien" that reduce human beings to immigration status. For each one, she offers concrete alternatives, framed not as a politeness exercise but as a tool for saying what you actually mean.
 
At the center of the episode is a values-based framework for examining your own language. Rather than asking whether something is politically correct or potentially offensive, Alejandra invites you to ask a simpler question: does this language reflect your values? When the internal check is your own values rather than an external list of rules, the shift is far more likely to stick.
 
What would change if you paused before repeating a phrase you have never once questioned? That hesitation, Alejandra suggests, is information worth paying attention to.
 
Visit languagealchemy.com to explore Alejandra's transformative communication programs.
 
Quotes
"Xenophobia is a learned behavior. We actually learn it from others who model it for us and spread it through their language and communication." (04:23 | Alejandra Siroka)
"Some xenophobic expressions can become solid beliefs that live on long after any one person or group of people felt that fear, that hatred, or that not knowing." (05:18 | Alejandra Siroka)
"People do not become illegal. Actions may be unlawful, but a person is never illegal." (13:31 | Alejandra Siroka)
"If something in you hesitates, that hesitation is information. And it could be an invitation to find a different word or a different expression." (16:12 | Alejandra Siroka)
"Authentic communication is communication that is in alignment with your values, nobody else's but yours." (17:01 | Alejandra Siroka)
Links
To leave a review on Apple Podcasts, click: https://podcasts.apple.com/us/podcast/the-language-alchemy-podcast/id1576461366
To leave a review on Spotify, click: https://open.spotify.com/show/5yTj9hSotq8EAjPCYg2jYw?si=aQNuoStRQomTNUKHGSD56A&nd=1&dlsi=064dcb42ba8d4706
To work with Alejandra, visit: www.languagealchemy.com/workwithme
To join the Language Alchemy mailing list, visit: https://www.languagealchemy.com/mailinglist
To ask questions you'd like Alejandra to answer in the podcast, visit: https://www.languagealchemy.com/podcastquestion
To find out about 1:1 transformative communication coaching with Alejandra, visit: https://www.languagealchemy.com/oneonone
To find out about couple transformative communication coaching with Alejandra, visit: https://www.languagealchemy.com/couples
To schedule a reduced-rate coaching consultation with Alejandra, visit: https://www.languagealchemy.com/newclient
To follow Alejandra on instagram follow @languagealchemy
Podcast Music composed by Gary Lapow: open.spotify.com/artist/1HlMhcNfKIELxYil5mVqD
Podcast production and show notes provided by HiveCast.fm

In Part 3 of the Multicultural Communication and Belonging series, Alejandra Siroka opens with a definition that shaped her entire career: language is not just a tool for communication, it is a way of looking at reality and relating to what we see.
 
She makes the case that every one of us is a multicultural being and a multicultural speaker, shaped by far more than nationality or the languages we speak. Family background, religion, socioeconomic class, profession, geography, and whether we grew up inside or outside the dominant social group all add layers of culture that influence how we communicate, how we assign responsibility, and how we relate to the people around us.
 
Through the lens of Robert Kaplan's research on linguistic thought patterns, Alejandra explains how some languages move in a straight line, others zigzag through context before arriving at the point, and others spiral inward gradually. Under stress or fatigue, the brain reaches for the pattern it learned first, which can lead to real misunderstandings between people who are each simply thinking in the shape of their first language.
 
She also explores how asking questions is itself a culturally shaped behavior, welcomed and expected in some cultures, and experienced as a challenge to authority in others, and what that means for relationships, medical care, and the workplace.
 
As always, Alejandra shares real-life examples and tells you how each of the points she teaches impact your relationships.
 
At the center of it all is an invitation to map your own cultural layers and explore them with the people who matter most to you. When you uncover the cultural frameworks behind a miscommunication, what looked like avoidance, rudeness, or indifference often turns out to be something else entirely.
 
Quotes
"Language is a way to look at reality and to relate to that reality based on what we see." (06:27 | Alejandra Siroka)
“The language we use is very powerful. And you need to know about this tool you have available to you every single day. Language makes and breaks relationships. Language creates peace and leads to wars. Language shapes and destroys whole lives." (07:52 | Alejandra Siroka)
"What looked like evasion was simply a different way of relating to reality through language." (09:10 | Alejandra Siroka)
"No matter how fluent or proficient we become in a second, third, fifth language, under pressure, our minds go home. And home is always the language we learned first." (09:44 | Alejandra Siroka)
"When you can meet someone's communication style with curiosity instead of judgment, you are creating the conditions for real belonging for both of you." (28:12 | Alejandra Siroka)
Links
To leave a review on Apple Podcasts, click: https://podcasts.apple.com/us/podcast/the-language-alchemy-podcast/id1576461366
To leave a review on Spotify, click: https://open.spotify.com/show/5yTj9hSotq8EAjPCYg2jYw?si=aQNuoStRQomTNUKHGSD56A&nd=1&dlsi=064dcb42ba8d4706
To work with Alejandra, visit: www.languagealchemy.com/workwithme
To join the Language Alchemy mailing list, visit: https://www.languagealchemy.com/mailinglist
To ask questions you'd like Alejandra to answer in the podcast, visit: https://www.languagealchemy.com/podcastquestion
To find out about 1:1 transformative communication coaching with Alejandra, visit: https://www.languagealchemy.com/oneonone
To find out about couple transformative communication coaching with Alejandra, visit: https://www.languagealchemy.com/couples
To schedule a reduced-rate coaching consultation with Alejandra, visit: https://www.languagealchemy.com/newclient
To follow Alejandra on instagram follow @languagealchemy
Podcast Music composed by Gary Lapow: open.spotify.com/artist/1HlMhcNfKIELxYil5mVqD
Podcast production and show notes provided by HiveCast.fm

Alejandra Siroka continues the Multicultural Communication and Belonging series by inviting you to anchor in compassionate understanding and notice the daily invisible effort immigrants make to communicate skillfully. 
 
She reflects on the magnitude of leaving one’s native land for reasons such as safety, survival, opportunity, love, education, spiritual fulfillment, or childhood circumstance, and explains how communication becomes essential from the first moment in a new country—across fast, ordinary exchanges and unspoken cultural rules. 
 
For immigrants and second-language speakers, every ordinary conversation — a sandwich order, a comment in passing, a server's rattled-off special — is an act of invisible effort that most native speakers do not have to make.
 
Through stories of a British friend being singled out for his accent and her own experience “performing understanding” at brunch, Alejandra highlights how small moments of othering accumulate and exhaust. 
 
She offers a Language Alchemy® tool: asking clarifying questions in four ways, reframing from “you” to “I” to reduce blame and create belonging, and she discusses how English phrasal verbs can confuse even fluent speakers.
 
Alejandra walks through four concrete ways to ask clarifying questions that keep conversations open and create space for real understanding.
 
At the center of it all is an invitation to consider what it feels like to navigate a world that was not built around your language, your accent, or your cultural frameworks, and what it looks like to meet someone in that experience rather than around it.
Quotes
"Every immigrant and every speaker of a language that we speak as a second language is constantly navigating language and cultural situations that most native speakers around them hardly ever notice." (07:26 | Alejandra Siroka)
"Saying 'I'm sorry, I didn't catch that” sometimes feels like announcing I'm not from here and risking the feeling of not belonging." (13:05 | Alejandra Siroka)
"The constant code switching, second guessing, the performing of belonging is exhausting in a way that can be very hard to explain to someone who has never had to do it." (13:48 | Alejandra Siroka)
"This small shift from you to I is language alchemy in action. It keeps the conversation open, it removes blame, and it creates space for both people to belong." (18:45 | Alejandra Siroka)
“If you are someone navigating English as a second language, you're not struggling because you're not smart enough. You're just navigating one of the most idiomatically complex features of the English language." (22:00 | Alejandra Siroka)
 
Links
To leave a review on Apple Podcasts, click: https://podcasts.apple.com/us/podcast/the-language-alchemy-podcast/id1576461366
To leave a review on Spotify, click: https://open.spotify.com/show/5yTj9hSotq8EAjPCYg2jYw?si=aQNuoStRQomTNUKHGSD56A&nd=1&dlsi=064dcb42ba8d4706
To work with Alejandra, visit: www.languagealchemy.com/workwithme
To join the Language Alchemy mailing list, visit: https://www.languagealchemy.com/mailinglist
To ask questions you'd like Alejandra to answer in the podcast, visit: https://www.languagealchemy.com/podcastquestion
To find out about 1:1 transformative communication coaching with Alejandra, visit: https://www.languagealchemy.com/oneonone
To find out about couple transformative communication coaching with Alejandra, visit: https://www.languagealchemy.com/couples
To schedule a reduced-rate coaching consultation with Alejandra, visit: https://www.languagealchemy.com/newclient
To follow Alejandra on instagram follow @languagealchemy
Podcast Music composed by Gary Lapow: open.spotify.com/artist/1HlMhcNfKIELxYil5mVqD
Podcast production and show notes provided by HiveCast.fm

What does it take to feel like you belong in a place that does not yet feel like home? Alejandra Siroka opens the new Multicultural Communication and Belonging series with a story from her life as a 15-year-old exchange student from Argentina. Prepared to adapt to a new culture, she was met by a host family who chose to meet her in her own. That moment of mutual effort, two cultures reaching toward each other, became a lasting example of what true belonging looks like.
 
That moment became a lasting lesson in what belonging can look like. It can begin with a greeting, a pause, a question, or the willingness to notice what makes someone feel welcome. Alejandra invites listeners to consider how culture shapes the way we connect through body language, silence, directness, warmth, and the assumptions we carry about respect.
 
This episode sets the tone for a nine-part series on multicultural communication, the immigrant experience, xenophobic language, microaggressions, accents, unconscious bias, and the daily choices that help people feel seen. 
 
She also addresses the broader cultural moment we are living in, one where diversity is increasing, yet often misunderstood or feared. Rather than approaching this with blame or division, Alejandra invites listeners into a space of curiosity, love, and intentional communication.
 
Throughout the episode, she highlights how most of us were only taught to communicate within our own cultural frameworks, and how expanding beyond that is essential in a diverse, interconnected world.
 
At the heart of the conversation are two questions worth carrying with you: How do you communicate to help yourself belong? And how do you communicate to create belonging for others?
 
Quotes
“Belonging is a universal human need. Every one of us wants it. Every one of us longs for it.” (09:13 | Alejandra Siroka)
“Most of us were not taught to communicate across differences intentionally.” (09:43 | Alejandra Siroka)
“Diversity in culture, in language, in perspectives, in the ways we live and communicate is one of the greatest sources of richness in our shared human experience on this planet.” (11:36 | Alejandra Siroka)
“Belonging, understanding, and connection are worth showing up for.” (12:22 | Alejandra Siroka)
“When it comes to belonging, we are all responsible for communicating in two directions. In one way that helps us belong, and also in ways that create space for others to belong with us.” (17:08| Alejandra Siroka)
 
Links
To leave a review on Apple Podcasts, click: https://podcasts.apple.com/us/podcast/the-language-alchemy-podcast/id1576461366
To leave a review on Spotify, click: https://open.spotify.com/show/5yTj9hSotq8EAjPCYg2jYw?si=aQNuoStRQomTNUKHGSD56A&nd=1&dlsi=064dcb42ba8d4706
To work with Alejandra, visit: www.languagealchemy.com/workwithme
To join the Language Alchemy mailing list, visit: https://www.languagealchemy.com/mailinglist
To ask questions you'd like Alejandra to answer in the podcast, visit: https://www.languagealchemy.com/podcastquestion
To find out about 1:1 transformative communication coaching with Alejandra, visit: https://www.languagealchemy.com/oneonone
To find out about couple transformative communication coaching with Alejandra, visit: https://www.languagealchemy.com/couples
To schedule a reduced-rate coaching consultation with Alejandra, visit: https://www.languagealchemy.com/newclient
To follow Alejandra on instagram follow @languagealchemy
Podcast Music composed by Gary Lapow: open.spotify.com/artist/1HlMhcNfKIELxYil5mVqD
Podcast production and show notes provided by HiveCast.fm

Before someone decides to work with you, your words give them a sense of what that experience will feel like.
 
Alejandra Siroka and Justine Chang talk about the kind of marketing language many people have come to accept as normal, especially messaging built on urgency, scarcity, and fear. It can get attention, but it can also leave people feeling pressured or uneasy. This conversation explores marketing in alignment with your values as a more grounded way to connect, one shaped by trust, consent, honesty, and clear boundaries. What are people picking up from your message before they even know the details of your offer?
 
The episode also looks at voice and identity. Justine encourages listeners to get clear on who they are, who they want to serve, and what values shape the way they talk about their work. That kind of clarity helps uncover language that feels borrowed, overly polished, or disconnected from real life. Small choices carry weight. One phrase can create warmth. Another can create distance. Which parts of your message actually sound like you? Which parts feel like something you learned to say because you thought it was the right way to market?
 
Quotes
“The more you educate people, the more they can make a clear and intelligent decision for themselves.” (00:00 | Justine Chang)
“I like to reframe marketing as relationship building because that's really what we're doing is building a relationship.” (05:56 | Justine Chang)
“If you think about those pressure tactics, it's actually very violating. It's not allowing us consent. It's like being in an abusive relationship because you're being pressured to make these decisions and being told, like you were saying earlier, if you don't buy now, you're going to miss out.” (06:56 | Justine Chang)
“It's less about specific language and more about first really knowing who you are.” (23:14 | Justine Chang)
“You are not number one on the call list. Your audience is.” (33:10 | Justine Chang)
 
Links
Connect with Justine Chang:
LinkedIn: https://www.linkedin.com/in/j-isforjawesome/
Substack: https://substack.com/@justinechang
YouTube: https://www.youtube.com/@redballoonstation
Website: www.redballoonstation.com
 
To leave a review on Apple Podcasts, click: https://podcasts.apple.com/us/podcast/the-language-alchemy-podcast/id1576461366
To leave a review on Spotify, click: https://open.spotify.com/show/5yTj9hSotq8EAjPCYg2jYw?si=aQNuoStRQomTNUKHGSD56A&nd=1&dlsi=064dcb42ba8d4706
To work with Alejandra, visit: www.languagealchemy.com/workwithme
To join the Language Alchemy mailing list, visit: https://www.languagealchemy.com/mailinglist
To ask questions you'd like Alejandra to answer in the podcast, visit: https://www.languagealchemy.com/podcastquestion
To find out about 1:1 transformative communication coaching with Alejandra, visit: https://www.languagealchemy.com/oneonone
To find out about couple transformative communication coaching with Alejandra, visit: https://www.languagealchemy.com/couples
To schedule a reduced-rate coaching consultation with Alejandra, visit: https://www.languagealchemy.com/newclient
To follow Alejandra on instagram follow @languagealchemy
Podcast Music composed by Gary Lapow: open.spotify.com/artist/1HlMhcNfKIELxYil5mVqD
Podcast production and show notes provided by HiveCast.fm

Hard conversations often reveal an uncomfortable truth: we are still asking other people to do the emotional work, which deters our own growth and capacity to tap into our confidence.
 
This episode centers on a powerful shift in perspective: the realization that many adults still relate to conflict from a younger emotional position, especially when they are waiting for someone else to create safety, calm, or connection for them. Alejandra Siroka explores how that pattern can show up through blame, emotional dependence, resentment, or the belief that peace will arrive once the other person finally changes. What are you handing over when your inner stability depends on someone else’s tone, reaction, or approval? What becomes possible when you stop organizing the relationship around that hope?
 
Alejandra then offers a more grounded path by inviting listeners to reconnect with their inner environment and speak from lived experience instead of accusation. The shift opens space for greater honesty, clearer requests, and a deeper sense of agency. Rather than waiting for another person to create the conditions for connection, the episode asks listeners to explore how to connect to themselves and find the emotional regulation or inner resourcing they need.
Quotes
“When our primary motivation in relationships is for the other person to change how they communicate so that you can feel better, safer, more at ease, more seen, then we are relating to that person from the perspective of a child.” (03:11 | Alejandra Siroka)
“We learned the language of, you did this to me. What did we learn there? To externalize our inner world and place it in the hands of another person.” (06:24 | Alejandra Siroka)
“We grew into adults who believed that if the other person would just change, we would finally be okay.” (06:51 | Alejandra Siroka)
“Adult communication means taking responsibility for your growth while also inviting the other person into a genuine partnership.” (19:29 | Alejandra Siroka)
“Every time you choose to turn inward before you turn outward, every time you choose to own your feelings instead of outsourcing them, you are doing something quite radical.” (20:49 | Alejandra Siroka)
 
Links
To leave a review on Apple Podcasts, click: https://podcasts.apple.com/us/podcast/the-language-alchemy-podcast/id1576461366
To leave a review on Spotify, click: https://open.spotify.com/show/5yTj9hSotq8EAjPCYg2jYw?si=aQNuoStRQomTNUKHGSD56A&nd=1&dlsi=064dcb42ba8d4706
To work with Alejandra, visit: www.languagealchemy.com/workwithme
To join the Language Alchemy mailing list, visit: https://www.languagealchemy.com/mailinglist
To ask questions you'd like Alejandra to answer in the podcast, visit: https://www.languagealchemy.com/podcastquestion
To find out about 1:1 transformative communication coaching with Alejandra, visit: https://www.languagealchemy.com/oneonone
To find out about couple transformative communication coaching with Alejandra, visit: https://www.languagealchemy.com/couples
To schedule a reduced-rate coaching consultation with Alejandra, visit: https://www.languagealchemy.com/newclient
To follow Alejandra on instagram follow @languagealchemy
Podcast Music composed by Gary Lapow: open.spotify.com/artist/1HlMhcNfKIELxYil5mVqD
Podcast production and show notes provided by HiveCast.fm